'Just because we are women...' explores societal gender norms and the idea of gender performatifty, in particular, how women are socialised into acting out their 'femininity' to find acceptance in society. The project takes a surrealistic approach, appropriating the language of beauty advertising and replacing objects for beautification with common domestic objects, questioning the influence visual culture and the way it depicts women has on how western society perceives femininity. Moreover, it highlights the persisting influence traditional female stereotypes and ideals have on women's lives in contemporary times with a particular focus on women's appearance and their expected role in the domestic space. By citing the lasting existence of these outdated stereotypes, the project wants to invoke the process of unlearning them, helping women to live less socially guided lives.